*Update: Just to have some clarification as we have gotten feedback that our verbiage was confusing.
The price increase is effective for all oil and vinegar products.
Happy New Year to all of our valued customers,
Hopefully you’ve all had a busy and profitable holiday season. I’ve spoken with a few of you already and overall the feedback has been that it was a great season.
We need to raise our prices this year. Our cost for raw materials continues to increase. Due to supply and demand, olive oil is at the highest prices ever. We just locked in our 2024 contract at a 25% increase over 2023. Last year was a 35% increase over 2022. I know, it’s crazy. I’m getting calls from all kinds of large commercial buyers looking for alternate suppliers. Not just looking for a better price, but in some cases looking to get anything at all because their regular sources are completely out of stock.
As of March 1st, 2024 our prices will increase:
375ml cases – $1.00 per bottle**
100ml cases – $0.50 per bottle
10L buckets – $1.50 per liter ***
**(olive oil prices vary by flavor, but we will be standardizing pricing somewhat, so the increase will be plus or minus $1.00 per bottle or $96 per case)
***(most – some flavors of evoo will be more, some less to standardize pricing at $140 per bucket)
We are going to recommend to you that if you’re not already retailing your 375ml bottles for $25-$26 per bottle, then you should be.
I’ve spoken with a lot of customers that are already at $25-$26 per bottle and it hasn’t made a negative impact on their sales. Probably because everybody in the world understands that there’s inflation and they’re seeing it all around them everyday.
If you’re waiting for your competition to raise their prices, then you should know that your competition is also waiting for you to raise your prices. If you raise your price first, then you’ll be in a better financial position than your competition. So I recommend that you go first.
We’ve only increased our prices the minimum amount necessary in order to maintain our business so that we’re still here to provide the same quality product and service that you’ve come to expect from us over the last 12 years for years to come.
Feel free to give me a call on my cell phone with any questions. Thank you and happy new year.
Josh Moffitt
Owner
Cell – 602-363-5674
